How To Optimize Your Variable Data Printing Nigeria phone number database

It’s widely accepted that print has a central Nigeria phone number database role in multi-channel marketing and that in combination with a range of digital ‘touches’ it can significantly raise response rates. Digital printing Nigeria phone number database technologies of various kinds are now in widespread use, enabling personalized or variable data printing (VDP) so that not only is the text and image content of each piece tailored to the individual recipient, even the Nigeria phone number database of pages can be varied to suit.

Today’s sophisticated multi-channel Nigeria phone number database marketing automation tools are a far cry from the simple mail merge of the Nigeria phone number database and earlier, or even the hybrid printing of a decade or so ago, when brochures or mailers pre-printed on offset presses could have personalized Nigeria phone number database text overprinted via a digital print head.

Now, everything is printed afresh on each page. Nigeria phone number database While that’s no problem for toner or inkjet presses, it does potentially place a huge burden on the digital front end (DFE) and the RIP Nigeria phone number database that has to drive the press. With the graphical complexity of customised pieces increasingly limited only by the designer’s imagination, the processing stage in printing VDP jobs can quickly become a major productivity Nigeria phone number database bottleneck.

Instead of imaging a page Nigeria phone number database once for the digital press and then printing it several hundred or thousand times, there has to be an imaging process for every page, which is then printed once. Half-an-hour’s delay before printing several hundred copies Nigeria phone number database over a couple of hours might be acceptable, but even a minute’s delay between every copy would be a productivity disaster.